Position Overview
The Fitness Influencer Volunteer is responsible for creating engaging, educational, and motivational content that promotes health, fitness, and brand awareness across digital platforms. This role combines content creation, community engagement, and strategic brand partnerships to drive audience growth and measurable impact.
Key Responsibilities
- Create high-quality fitness, nutrition, and lifestyle content (videos, reels, posts, stories, blogs)
- Demonstrate workouts, exercise techniques, and wellness routines safely and effectively
- Educate followers on training principles, recovery, and healthy habits
- Engage consistently with the online community (comments, DMs, live sessions)
- Collaborate with brands and sponsors in alignment with audience values
- Track analytics and optimize content strategy for growth and engagement
- Maintain a consistent brand voice and professional image
- Stay current with fitness trends, research, and platform updates
Qualifications
- Proven experience in fitness, personal training, or health coaching
- Strong on-camera presence and communication skills
- Knowledge of exercise programming, nutrition basics, and safe technique
- Active social media presence with measurable engagement
- Ability to create and edit content (basic photo/video editing skills preferred)
- Professional certifications (ISSA, NASM, ACE, etc.) preferred but not required
Core Competencies
- Authenticity and credibility
- Creativity and storytelling
- Consistency and discipline
- Audience engagement and relationship-building
- Brand alignment and professionalism
Performance Metrics
- Follower growth and engagement rate
- Content reach and impressions
- Conversion rates (programs, products, partnerships)
- Community retention and interaction
MUST:
- Be comfortable commuting to Lake Worth job location
- Be comfortable working in a hybrid setting
- Have some Wellness and Fitness Services experience or at least a passion for fitness
- Be comfortable with receiving a free gym membership + personal training sessions as compensation for time worked
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